Without unique content, Internet would be a desert. Websites decorated with unique text is like small pockets of water in the desert that attracts everyone who passes by it. Keeping that in mind, Google Panda came into existence.
Panda is the official name of the Google Search Engine Algorithm developed and inducted to mitigate the occurrence of low-quality, thin content in the search results, and to reward unique, compelling content.
Since its inception in February 2011, the algorithm received countless updates and global appreciation. The name “Panda” was proposed to honor Google Engineer Navneet Panda, who developed the technology that allowed Google to create and implement the algorithm. It is also known as “Farmer”.
Google panda brought a revolutionary change in ways people used to paste information on their website without showing any decency toward the integrity of the website. The change was intended to penalize low-quality websites by dropping their search engine ranking, particularly “Content Farm”.
Google Panda assigns website pages a quality classification, used internally and modeled after Human quality index that is included as a ranking factor. Websites that regains first-page position in the search results after being penalized by Panda do so by replacing the low-quality content with unique high-quality content, eliminating filler words and above the fold ads, hence improving the overall user-experience on websites as it relates to content.
Major parameters on which Panda works
The panda algorithm goes through a number of parameters to reduce the induction of copied content in Google’s search engine ranking. It detects high-quality original content and evolves with latest updates and features.
With ever-changing content evolution algorithm that is heading toward being a complex machine learning system, it gets really troublesome to describe the detailed properties of content which are favored by Google Panda. Due to which the term “Thin Content” appeared in the SEO Jargon. Thin content is defined as content with little or no value added.
Duplicate content is the content that is visible on more than one online destination. The issue can appear on your own website if you have same content posted on multiple pages with little or no changes.
Readability is a must for users to understand what is written on the website. Low-quality content refers to incomplete information with zero readability for users.
Lack of Authority:
Site Content that is produced by unreliable and faithless sources
Content farm is any website that contains huge volumes of low-quality text, typically copied or inspired from different online sources just to make the website look authentic on the list of search engine results. At the time, when Panda launched, Google received thousands of complaints about the growing influence of Content Farms.
Low-quality user-generated content:
The example of such low-value User-generated content would be a blog that publishes guest blog posts that are short, full of grammatical and spelling mistakes without having any proper information.
Website pages that are designed for the purpose of paid advertising instead of having original content.
Blocked websites by users:
Websites that are blocked by users are either blocking directly in the search engine results, or by using web browser like Google chrome, indicating low quality.
How to know if websites hit by Panda?
A sudden drop of website in the organic search engine ranking is the clear sign that the website is penalized by Panda.
How to resurface in website ranking from the impact of Panda?
- Avoid posting copied content
- Abandon content farming practices
- Repair web content to enhance overall readability, quality, trustworthiness, while providing meaning content.
- Revise ad/content or affiliate/content ratio to ensure your page is occupied by ads.
- Replace duplicate content with unique content